Norfolk Southern ''Chasm''
RHYTHM & HUES STUDIOS
''Chasm'' depicts two CG cities on either side of a rift: one represents the brickand mortar business world, while the other e-commerce, with Norfolk Southern trains effortlessly spanning the gap between. The detail and design of the worlds created a compelling hyper-realisticvisual density unusual in commercial CGI, with some shots topping 2.5million polygons. To aid in integrating live talent, the spot waschoreographed prior to shooting and played back on set with overlayedblue-screened actors and extras.
CG Production: Rhythm & Hues ''Black Box''CG Director: John-Mark AustinExecutive Producer: Michael CrapserHead of CG Production:Ian DawsonProducer: Deborah AustinDigital Artist:Tim EverittDigital Artist: Brad HayesDigital Artist:Mike JohnsonDigital Artist:Steven RogersDigital Artist:Brian TatoskyDigital Artist: Andrew WeilerDigital Artist:Andy WilkoffCity Designs:Gary MontalbanoModeling: Tex KadanogaMatte Painting:Lopsie Chan SchwartzFlame Artist:Colleen BrattesaniInferno Artist:Tony Barazza
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April 5, 2005
A pity it's a commercial
Graphics is nice, but the commercial character of the presentation is distracting. Even from the viewpoint of a TV-advertisement, it's a bit dull. They could have made it more convincing.
June 6, 2003
It's a commercial. Nice effects, the credits shift is neat. Real runtime is 43 seconds.